First Ladies and movie stars were the first to launch trends and styles, from Jacqueline Kennedy to Audrey Hepburn, they all became famous for their personalities, charisma …and for their style.

From these women of the past we have come to contemporary fashion icons: famous singers like Rihanna and Katy Perry, socialites as Kim Kardashian and Olivia Palermo, to end up with stylist and journalist in the biggest fashion magazine.

New icons, closer to the people who look up to them to get inspired. But still what separates them from most girls is the budget they can afford to spend on their looks

In this gap the fashion bloggers phenomena found space to grow. Normal girls, with great creativity and style, who can create original and glamour outfits with cheaper clothes and accessories.

For the Collection Fall-Winter 11/12 we had two famous italian fashion bloggers collaborating with us, giving tips and suggestions on how to mix VERYSIMPLE’s clothes to create the perfect outfit for every occasion.

On our catalogue you’ll find a QR code next to every outfit. Scan it with your smartphone to see the videos from Irene and Veronica, use their tips to create your perfect look for every occasion, from a shopping afternoon to a romantic dinner.